Meet the Founders
Two backgrounds, one focus: turning media spend into real growth.
Boris Yarosh
I’m one of the founders of Risely :) I graduated from Queen Mary University of London with a degree in Marketing and have been working in digital marketing since 2018, including roles at leading international agencies such as Omnicom and Publicis.
Throughout my career, I’ve worked with 50+ brands across industries including Finance, FMCG, Insurance, Fashion, Real Estate, and many others, helping businesses strengthen their media presence and achieve measurable results through digital marketing.
I believe marketing is at the core of every successful business! At its best, it’s both an art and a science - combining data and performance with a genuine understanding of a brand, its goals, and the people it wants to reach. That perspective has shaped the way I approach marketing and, ultimately, why I decided to build an agency around it.
Ivan Senatov
I’m the co-owner of Risely. I completed an education program through DoaneX and have been working in growth and digital marketing for 6+ years. I’m also certified across leading platforms including MediaMath, Amazon DSP, Adform, Google Analytics, The Trade Desk, and Quantcast.
I work in growth and user acquisition, helping digital products scale across EU, LATAM, and APAC markets. Over the past 6+ years, I’ve managed multi-channel acquisition strategies with €250K+ monthly budgets, focusing on sustainable growth, retention, and LTV - not just volume.
My background spans performance marketing, programmatic, mobile acquisition, attribution, and tracking infrastructure, with a strong focus on connecting marketing performance to product and business growth.
