Dubai, UAE
Harmony Properties | 1600% + ROI on apartment sales
Meta Ads Performance Case
Company: Harmony Properties
Linkedin: Harmony Properties
Industry: Real Estate
Location: Dubai, UAE
Campaign Duration: 12+ months (August 2025 – Present)
Platform: Meta Ads
Campaign Type: Lead Ads
Monthly Ad Budget: $5,000
Total Ad Spend: ~$60,000
Campaign Overview
Harmony Properties, a Dubai-based real estate company specializing in off-plan properties, used Meta Lead Ads to generate qualified international buyer leads for business-class and luxury apartments.
The campaign focused on attracting potential property buyers from international markets with strong interest in Dubai real estate.
Target Markets
United Kingdom
Germany
Netherlands
Greece
Other selected European countries
GCC / neighboring Gulf countries
Kazakhstan
Uzbekistan
South Asian markets
Performance
Total Meta Ad Spend: ~$60,000
Leads Generated: 2,000+
Average Cost per Lead: ~$26
Qualified Leads: 600+
Qualified Lead Rate: ~27%
Cost per Qualified Lead: ~$97
Serious Sales Opportunities: 40+
Apartments Sold: 4
Total Property Value Sold: $1M+
Average Property Value: $250K+
Sales Cycle: Up to 1 month for converted leads
Lead Generation & Sales Process
Meta Lead Ads were used to generate a high volume of potential buyers across multiple international markets.
Leads were subsequently passed to Harmony Properties' sales team, which handled lead qualification, communication, property recommendations, viewings, and closing.
The campaign was optimized not only for low CPL, but also for lead quality and buyer intent. Geographic performance was continuously evaluated to prioritize markets producing the strongest potential buyers.
Key Result
Over 12 months, the campaign generated 2,000+ leads at an average CPL of approximately $26, including 600+ qualified potential buyers.
The generated leads contributed to 4 apartment sales with a combined property value exceeding $1 million, with all four converted opportunities progressing from lead to sale within approximately one month.
$60K Meta Ad Spend → 2,000+ Leads → 600+ Qualified Leads → $1M+ Property Value Sold
