Company: Muzički studio Do Re Mi
Industry: Music Studio
Location: Novi Sad, Serbia
Campaign Duration: 2+ months (July 2026 – Present)
Objective: Generate qualified enquiries, trial lessons and new student enrolments
Platform: Meta Ads + Google Ads
Monthly Ad Budget: €2,800

Campaign Overview

THE CHALLENGE

Do Re Mi offers piano, guitar and singing lessons for children in Novi Sad.

The studio had a strong local offer, but needed a more consistent flow of parents interested in enrolling their children.

The goal wasn’t simply to generate clicks or awareness.

The goal was simple:

Reach local parents - generate enquiries - book trial lessons - acquire new students.

OUR APPROACH

Risely built a two-channel acquisition strategy, giving each platform a specific role.

META ADS

Create demand.

We used visual, parent-focused creatives built around:

• Discovering a child’s musical talent

• Making music fun

• Building confidence

• Piano, guitar & singing

• Individual attention

• Trial lessons

  
  

GOOGLE ADS

Capture existing demand.

Search campaigns focused on people actively looking for:

• Music lessons in Novi Sad

• Piano lessons

• Guitar lessons

• Singing lessons

• Music school for children

This approach follows the natural difference between the channels: Meta helps create interest, while Google Search captures users already demonstrating intent. Education benchmarks also show that both channels can generate meaningful lead volume, although actual performance varies substantially by market, campaign type and offer.